Meet Pointr

About Us

Pointr is a rapidly growing technology leader in helping large venues in retail, transport and industrial achieve digital transformation through combining indoor location intelligence with machine learning. Its proven Deep Location cloud platform provides actionable business intelligence for major customers such as Harrods, Gatwick Airport, Bosch and Virgin Trains among many others. Through harnessing large amounts of data and continuous learning, Pointr is poised to become the platform of choice in helping such bricks-and-mortar operators transform and compete in the digital age.

Pointr is not a beacon or sensor company. Unlike legacy offerings, which have grown bottom-up from often unreliable hardware location sensors (like beacons or Wi-Fi), Pointr is hardware agnostic and its highly scalable Deep Location solution has been developed top-down as a business intelligence and analytics platform. It combines the cloud (Microsoft Azure), smartphones (optional apps and SDKs for IOS and Android) and AR options in a topological hierarchy which can be overlaid on any indoor location sensing technology (including beacons) while increasing their positional and directional accuracy many fold through its patented technology. Deep Location platform can even collect sensor information without an app through its unique ‘Pointr of Presence’ module.

Nominated as one of the hottest IoT companies in Europe by TechCrunch and won awards in Retail, Rail and other categories, Pointr has HQ in London with operation teams globally.

Meet the team

We’re a pretty diverse team with different skills and we’re all committed to making your experience with Pointr as seamless as possible.

The Executive Team

Ege Akpinar


Ege has studied computer science at Bogazici University, MIT and Imperial College London whilst also working for Harvard Medical School and Microsoft-Barcelona Supercomputing Centre. Ege has a wealth of experience in software development and research, and has delivered projects to many multinational clients. In his spare time, he enjoys good music and tennis.

Axel Katalan


Axel has a Masters in Strategic Marketing from Imperial College London and a BSc from Cass Business School. After working in consulting, he was in the founding team of the Level39 Technology Accelerator, before becoming the UK Regional Manager for mobile payments company MyCheck. At Pointr, Axel looks after all of our business development activities as well as our marketing efforts. Outside work, Axel is part of Tech London Advocates and loves to cook, play the piano and travel.

Can Akpinar


Being a co-founder of Pointr along with Ege and thanks to a graduate degree on computer engineering at Bilkent and bachelor on software engineering at Bogazici, Can was the best match for Pointr's Cto position. Can brought his years of enterprise experience along with his hardware knowledge to ensure the software is multi-platform and enterprise ready. Daily gym and spotify sessions are his stress relievers.

The Board

Mark Call

Advisor to the Board

Following an MBA at INSEAD, Mark joined McKinsey to work on strategy and business development issues globally. He worked in over 40 countries in aviation and infrastructure, including over 20 years experience advising airports on privatisation, commercialisation, and business development. Mark is an experienced NED and senior adviser and loves sailing in his spare time.

Osman Kent


Osman Kent is a serial technology entrepreneur and a Silicon Valley veteran best known as the co-founder & CEO of 3Dlabs – at one time an almost $1Bn fabless chip company on NASDAQ. Osman has concluded numerous equity transactions worth over $500M to date and is currently working with a number of tech start-ups and VCs in an advisory and strategic capacity.


We are always looking for exceptional people, be it in engineering or business. If you’d like to work with us, please drop us a line with a little bit about yourself and why you’d like to work with us.

August 9, 2018 in Technology

Press Release: Pointr begins project with US Homeland Security to enhance passenger experience at Airports

14th August 2018 – London -Pointr announced that the Department of Homeland Security (DHS) awarded Arup USA Inc. a contract to deliver wayfinding technology through the Silicon Valley Innovation Program (SVIP). Arup has partnered with Pointr Limited of London, a UK startup that specializes in AI/AR infused indoor-location technology and analytics for the contract.

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June 26, 2018 in Technology

Talk to the future: voice commands are on the rise

Consumers have grown used to talking to machines. From navigating the menus of customer helplines, to asking Siri to beatbox, humans have learnt how to issue voice commands. Half of smartphone owners use voice technology on their phones; of them, a third use it daily.

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June 21, 2018 in Retail, Technology

Pointr and Aimia win two Loyalty Magazine Awards 2018

It was an incredible couple of days at London’s Retail Business Technology, Retail Digital Signage and Retail Design Expo. The focus this year was squarely on solutions that empower customers – and how retailers can offer them with the least effort.

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