Meet Pointr

About Us

Pointr is a rapidly growing technology leader in helping large venues in retail, transport and industrial achieve digital transformation through combining indoor location intelligence with machine learning. Its proven Deep Location cloud platform provides actionable business intelligence for major customers such as Harrods, Gatwick Airport, Bosch and Virgin Trains among many others. Through harnessing large amounts of data and continuous learning, Pointr is poised to become the platform of choice in helping such bricks-and-mortar operators transform and compete in the digital age.

Pointr is not a beacon or sensor company. Unlike legacy offerings, which have grown bottom-up from often unreliable hardware location sensors (like beacons or Wi-Fi), Pointr is hardware agnostic and its highly scalable Deep Location solution has been developed top-down as a business intelligence and analytics platform. It combines the cloud (Microsoft Azure), smartphones (optional apps and SDKs for IOS and Android) and AR options in a topological hierarchy which can be overlaid on any indoor location sensing technology (including beacons) while increasing their positional and directional accuracy many fold through its patented technology. Deep Location platform can even collect sensor information without an app through its unique ‘Pointr of Presence’ module.

Nominated as one of the hottest IoT companies in Europe by TechCrunch and won awards in Retail, Rail and other categories, Pointr has HQ in London with operation teams globally.

Meet the executive team

We’re a pretty diverse team with different skills and we’re all committed to making your experience with Pointr as seamless as possible.

The Executive Team

Ege Akpinar


Ege has studied computer science at Bogazici University, MIT and Imperial College London whilst also working for Harvard Medical School and Microsoft-Barcelona Supercomputing Centre. Ege has a wealth of experience in software development and research, and has delivered projects to many multinational clients. In his spare time, he enjoys good music and tennis.

Axel Katalan


Axel has a Masters in Strategic Marketing from Imperial College London and a BSc from Cass Business School. After working in consulting, he was in the founding team of the Level39 Technology Accelerator, before becoming the UK Regional Manager for mobile payments company MyCheck. At Pointr, Axel looks after all of our business development activities as well as our marketing efforts. Outside work, Axel is part of Tech London Advocates and loves to cook, play the piano and travel.

Chris Charles


Chris is a Cambridge University engineer who has spent time in finance and software development before moving into operational improvement consultancy for five years. Chris always wanted to go back to technology so handling the operations for Pointr allows him to keep up both. He is an avid water polo and rugby fan and enjoys a good challenge or competition whether it's physical or mental!

Can Akpinar


Can has worked in the construction industry for four years but thanks to a degree in computer science and software engineering, his enthusiasm is in technology. He has worked in several IT companies as a senior engineer and joined the Pointr team to help his brother ensure the software is multi-platform whilst also adding hardware knowledge. Motorsports and daily gym sessions are Can's favorite stress relievers.

The Board

Mark Call

Advisor to the Board

Following an MBA at INSEAD, Mark joined McKinsey to work on strategy and business development issues globally. He worked in over 40 countries in aviation and infrastructure, including over 20 years experience advising airports on privatisation, commercialisation, and business development. Mark is an experienced NED and senior adviser and loves sailing in his spare time.

Osman Kent


Osman Kent is a serial technology entrepreneur and a Silicon Valley veteran best known as the co-founder & CEO of 3Dlabs – at one time an almost $1Bn fabless chip company on NASDAQ. Osman has concluded numerous equity transactions worth over $500M to date and is currently working with a number of tech start-ups and VCs in an advisory and strategic capacity.


We are always looking for exceptional people, be it in engineering or business. If you’d like to work with us, please drop us a line with a little bit about yourself and why you’d like to work with us.

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